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Marketing Tools:
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SEWA
BANK is the main source of promotion of the product.
Through its
activities and structure to approach the clients:
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Hand-holders
will co-ordinate Bank saathis and prepare them for giving training
about pension in respective areas;
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Bank saathi, a important channel, will literate people about the
need of pension
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Staff
will be marketing in field through meetings and sales
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Financial
Counseling will have a separated session for training in pension
need.
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